Hye!!Ake,
The best SEO companies know that one of the keys to reaching the top ranks of Googls search engine result pages (SERPs) is through quality content. Previous to the latest Google Panda update, many websites were filled with duplicate content and keyword stuffing, which allowed these sites to infiltrate the top ranks of SERPs. Google did not have a way of filtering these sites from those with quality, original content with the recommended keyword density. SEO companies chose to take the easy route rather than taking the time to create original content on a regular basis. Luckily, the best SEO company ultimately won in the end when in 2012 Google Panda penalized these sites, thus allowing their clients websites to reach the top.
There are certain factors to keep in mind when creating SEO content. Below are some of the tips that can help websites regain their footing on SERPs.
Pick interesting topics visitors want to read
Visitors come to a site because they want to either check the companys products and services or read more information about a topic. If a visitor lands on a site and finds that there is no relevant information, he will likely leave the page as quickly as he came. This attributes to high bounce rates and low customer engagement. To remedy this situation, it is recommended that website owners create content that is relevant and engaging. Find a voice and stick to it. If visitors like it, they keep coming back for more.
Keep keyword density low
Previous to Google Panda, SEO companies stuffed content with relevant keywords. After this update, it was recommended that content only include a keyword density of 0.5% to 0.7%. Copywriters should use a variety of related keywords to ensure writing flows and does not feel forced.
Consistently update with fresh content
Google Panda also emphasized consistent updates with new content. Not only does this help to keep users engaged and repeatedly visiting the site, but it also helps the sites authority with Google. It proves to the search engine that the site is a leading resource for its specific industry or field.
Overall, quality SEO content is beneficial to any type of website. The best SEO companies have their own writing production plans, which vary from client to client. However, it is important that websites owners work with the best SEO company they can afford to ensure that content is original and well-written. Infinitum 17 trial-SEO is one that has been providing quality content to clients for years. Visit to learn more about their SEO copywriting services.
BE KIND!!
Ake
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